Reinvent Your Products by Using Digital Signage

Because we are technologically more advanced than the previous civilizations that have gone in the past we are ever aware that change in our society is inevitable. And so we imagine what the future would be like and our passion for this is reflected in everything we do. For instance the futuristic Hollywood movies, it was not long ago that we dreamed of our future cities and how extravagant they would be 50 years later. What strikes me as eerie are those cutting-edge ads that were shown in movies such as Back To The Future and Total Recall, because they’ve represented our future society in a more accurate way. Particularly are those digital and holographic advertisements they closely resemble to what we have now. Digital signage is that apparent “futuristic” theme adapted from those movies and they seem to be very promising and is as comparable to paper ads when they began.

Static advertising was widely used in the 19^th and the 20^th century and even now it is still as strong as ever. However, the digital revolution is persistently pushing forward and we will have to go along with it as we are beginning to see those changes now. In the summer of 1996 when the Olympic Games was held in Atlanta, Georgia USA the first digital advertising was attempted. By using green and blue background and digitally enhancing the images to projected on them in live TV, they were able to successfully create a digital signage that displays multiple images. Today 40 inch plasma screens can be seen in almost all public places and they seem to be more prominent than sign boards and other paper ads.

There is virtually no disadvantage with digital signage and the advantages far outweighs than any medium used for advertising that have come before. While print media would take so long to mass produce a single ad, digital signage can display your ads within hours. You can cut your budget by more than half of the normal spending you invest when you’ll do digital signage. Diffusing the information worldwide is easy, because the means are already laid out before you, all you have to do is to purchase those means. Your money then would be worth spending and you will double or triple your profits before your expected estimates.

Indeed digital signage can be an effective and profitable tool to use for business, even experts agree on this. Perhaps the most obvious disadvantage is power outage, but like all other problems associated with this, it is highly unlikely that a scenario as such would occur, unless of course civilization would end. The advertising industry will be baptized in fire once again as 3D holographic imaging will be coming soon and will further uplift the status of digital signage. In most developed countries digital signage is very much alive and is fast becoming a new alternative trend in advertising. It is comparable to outsourcing, because of its low cost, but is viewed as an advanced method of diffusing information.