Digital Signage Is The Best Way To Diffuse Your Ideas To The World

We as a whole have always been curious and interested about what the future of our civilizations would be like. In fact since the 1950’s there have been many speculations about future trends in almost all aspects of life including advertising. It was not long ago when we began making movies, short video clips, wrote books about it and discussed it publicly, but perhaps nothing was as much as an attention catcher as the movies. Hollywood has often consulted with futurists about how the marketing community in general would project their clients’ products and what tools will they be using. Indeed about 10 years ago at least most the entire world knew that plasma screens or a three-dimensional hologram would be the most likely mediums for advertising in the next decade or so and this could not be any truer than what is happening now.

For nearly 150 years static advertising has been the defining attribute of the 19^th and the 20^th century, but now with the digital age has become us it introduced a revolutionary new idea – the digital signage.

Since the turn of the new millennium already the idea about integrated advertising has been brewing and in the 1996 Olympic Games the first attempt in digital advertising was achieved. They used a green and blue sheet to digitally embed and enhance images on live TV, but today, however, 30 – 40 inch plasma screens are the more suitable mediums to do advertising on and they are installed in almost all of the public places you can find, especially in developed countries.

Although the era of static advertising has not completely disintegrated surely the era of digital advertising or digital signage has just began and it is growing at a mind boggling rate. The reason is because of its instant advantage that its predecessor could not have. With digital signage you can have multiple ads projected on a plasma screen where as with traditional static advertising it will cost you time and money to do the same thing. Digital signage also allows you to make adjustments or changes on your ads within minutes or even seconds. It is cost effective and time-saving than the traditional way and finally you can broadcast your ads live in the network of integrated advertising. This includes the internet, TV, smart phones, local networks like malls, restaurants, fast food chains, subway train stations, airports, clubs, recreational centers and many more. Basically you could have a worldwide dissemination of the message you want to let the whole world know in minutes after conceptualization.

Even experts agree that this kind of advertising is very profitable for all business enthusiasts and veteran entrepreneurs alike. The disadvantages of digital signage have yet to be outlined, but for our readers’ benefit we will mention them. Perhaps the most obvious disadvantage is power outage, you can’t advertise digitally without electricity, but the city services has got you covered on that one. Number two would have to be network connection problems, this is because those plasma screens you see in the malls are all controlled centrally. Network failure means no display in simple terms, finally the most unlikely disadvantage a computer virus of sorts, but who would be interested enough in planting a virus on something that any hacker could not get anything out of?

The digital age is now and soon digital signage will progress into the 3D holographic displays that were once only seen in the movies.