Our fascination about the future has always been extraordinary and to some point sometimes exaggerating. Like for instance the futuristic movies in the past, although critics call it as a poor attempt in visualizing the future of human civilizations, some of those predictions have come true in some remote way. Perhaps the most common scenes in those futuristic movies are those colorful glaring holographic ads that lights up the city at night. A decade or two ago futurists predicted that plasma screens and holographic imaging would become the most likely mediums used in our time and they were right. Where once paper streamers and plastic banners filled the halls of most establishments in the greater metropolitan areas, now plasma screens dominate. Lately, Google Earth has developed a 3D holographic projection of the Earth, this also indicate that holographic imaging would be used as an advertising tool as well. But currently digital signage is what’s in circulation and it seems to be so promising that many cites have adapted this method of advertising in most countries.
With the industrial revolution came static advertising following close and it reigned supreme in the arena of advertising for a century and a half. Now digital signage is the rising contender for the title “supreme” of the advertising industry and it has been proven a very effective tool since it surfaced. The first form of digital advertising was attempted in the 2004 Olympic Games where they used blue and green back draft and later digitally manipulated various images on live TV for advertising purposes. It was a success and now with the latest technology in plasma screens it has now been incorporated in many public places and business establishments that are gathering places for people.
It may take some years before digital signage becomes the prime medium in advertising, because there seems to be no indication that people will ever stop using paper. However, digital signage has a lot of advantages that print media advertising cannot have. While paper ads largely depends on the efficiency of printing presses digital signage are changeable with a simple keyboard or click & drag commands from a computer. This means that you can instantly make changes to your digital ads any time you wish to and it saves you time and the effort to do it. Needless to say that since the distribution of your ad is via electronics and digital means it also cuts your spending by more than 60% than doing it the traditional way. The communications system of our planet is so widely connected that it also gives you the flexibility to do worldwide advertising, by comparison, this will take you months to make the necessary preparations with print media, while it will only take you hours to do it with digital signage.
This would be the most logical option for business enthusiasts and corporate giants alike, because of its cost-effectiveness. With so many advantages we could hardly find any loop holes or disadvantages for this kind of advertising, except maybe for power outage, network errors or a computer virus which is very unlikely.
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