Hewlett Packard continues to be within the forefront of printing technologies for many many years. In 2008, HP launched its latest technologies - latex ink jet. This really is HP's completely new ink technologies for wide format graphics printing apps. The business chose to beta test the item for approximately two years. Lastly in 2010, the company presented it to the mass printing marketplace.
Over that time period thru these days, unit placements have increased and today the business can brag that it has installed more than 10,000 units all through the world. HP continues to be effective in this growth to a diverse marketplace globally because of the company’s capability to qualify, interpret manuals and control panels to be used in 100 nations and to satisfy local laws and needs. The business did all of this inside a extremely fast timeframe. You will find estimations by IT Strategies that HP has sold about 75 printers each month globally.
HP has set its objectives for good results and it has reported to investors and shareholders alike that it want to easily sell an overall total of 9,000 systems by finish of October 2011. This eco-solvent marketplace, the marketplace that HP is targeting with latex) has a installed base of 106,000 system placements. These orders are through 5 competing producers. Overall the eco-solvent marketplace has expanded. The entrance of HP using their next generation latex printer has produced the eco-solvent marketplace much more competitive.
.HP has been paying attention much more of its international strategy on latex. It's a green play by the business to not just be more eco-friendly but additionally to get hold of the expanding marketplace of printing companies that wish to choose green options for their ink.
Also, the business provides an simple recycling plan for the ink cartridges via it is totally free take-back plan for each utilized equipment and consumable parts also as utilized printed supplies following use. HP also setup some education elements too to ensure that users may take courses via the on-line certification and interactive Latex University courses.
The enterprise created a printer that is related with latex it will be the corporations two-sided HDPE vinyl paper alternatives which are simple to deal with and much less chemically aggressive than alternatives within the vinyl marketplace. You will find about 60,000-90,000 wide format graphics printers all through the globe that have to be replaced every year; this may be a large marketplace for HP with this particular new ink technologies.
Oliver David contributes articles for FusionDigitalPaper.com and other magazines on issues like decal paper and sticker paper.
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