Friday, January 27, 2012

Direct Mail Developing Leads and Connections within the Age of Digital Printing

Digital printing has been at the head of the pack for direct marketers all because of the latest printing features that digital printing offers. This in conjunction with new marketing methods like QR codes and integrated multi-channel advertising has truly put direct mail and direct advertising in to a much more interactive and some would state meaningful light. Companies are relooking at direct mail as the vital segment in their overall lead-generation initiatives.
Below are a couple of methods that today’s advertising professionals are utilizing direct mail and direct advertising methods to qualify their prospects, construct the relationships and preserve them as soon as a connection is made. This really is also saving these businesses time and cash.
The digital print globe is just a component from the general digital on-line globe that's offering new methods for companies to direct mail land direct market to possible clients. Social media marketing is here to stay and it is a excellent method to discover prospects and also to grow leads. Marketers are discovering that on-line interactions with customers of each and every ilk is really a requirement for staying on top of fads, influencing the general public perception of their individual brand names and perhaps having an influence on purchase behaviors and options.

Nevertheless, direct mail campaigns are a great method to “push” individuals on-line to be able to start these conversations. Utilizing targeted direct advertising methods are an excellent method to drive customers to a company’s web site or onto their social media account or pages. A business may use targeted direct mailings to publicize a webinar or on-line white paper. The business can offer a downloadable promotion or a price guarantee through their on-line presence. They are able to also make use of surveys to uncover much more about a specific consumer segment. As soon as potential customers are on-line, direct marketers can make use of newsletters, video clips, social networking, to construct on that original relationship.

All direct mail marketers understand that a nicely believed out direct mailing is really a big component of a constant string of marketing communications to customers. They understand that getting a customized message on the mailings along with other collateral advertising supplies does get noticed by prospects and leads. Thankfully this differentiation originates from the availability of hi-tech digital printing presses. Listed here are some kinds of supplies a digital printer can offer for a direct mail or advertising campaign: 1. Direct mail to prime a prospective client prior to cold calling; 2. A customized postcard following up on a phone call that thanks them and provides a coupon or another inducement to remain connected; and 3. An automated mailing that sends out newsletters, along with other messages on a monthly or quarterly basis.

There are numerous examples worth talking with a digital printer to figure out what elements of your direct mail campaign could work to create much more business.
Using unique papers like vinyl paper are ways to differentiate yourself in direct marketing.



Oliver David contributes articles for FusionDigitalPaper.com and other blogs on subjects like decal paper and waterproof paper.

No comments:

Post a Comment