Digital printing has plenty of advantages for small and medium sized companies. Whether it’s letterhead, brochures, newsletters or full-scale marketing mock-ups being able to produce these on the fly, instead of waiting days for the finished product can mean the difference between landing a large contract or not. Having access to a digital printer is the key, whether for small or large scale print production. 
In recent years, small scale companies have come to rely on digital printing, especially for turning out printed marketing collateral or advertising materials: thus, they spare the steps needed to prepare printing plates, like in offset printing.
Furthermore, when any company, regardless of size needs printouts with image modifications for each impression, digital printing is definitely the preferable solution. With digital printing, the image can be promptly varied according to customers’ needs. Whether printing advertising materials, business cards, calendars, pamphlets, etc.
Fortunately, digital printing dispenses with the need to go through all the stages of preparation of printing plates, instead providing the direct printing of digitally based images onto a large array of media. This is an especially crucial advantage over offset printing as nowadays companies rely on numerous kinds of media in addition to paper, in order to achieve the most effective brand image.
In the past, the turnaround for a digital printing order could take days, if not weeks. With the advances made in technology, that lead-time can be reduced to mere minutes. The advances in technology have eliminated the estimating involved and the turn around time has been reduced.
There is one more positive aspect involved with the digital method of printing. Going green is the choice of a number of companies these days. Using digital printing can make a tremendous difference in the overuse of paper due to a bad print run or constant changes. Recycling paper and using soy ink are other measures which help reduce the amount of harmful waste ending up in land fills and damaging the environment. And today there are a variety of synthetic products specifically engineered for digital printing. These papers are durable, tear resistant, and waterproof, Many provide companies with beautiful image fidelity and have excellent toner adhesion. Whether it’s vinyl paper, decal paper, waterproof paper or sticker paper having it run flawlessly through a digital printer is important
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