Reinvent Your Products by Using Digital Signage

Because we are technologically more advanced than the previous civilizations that have gone in the past we are ever aware that change in our society is inevitable. And so we imagine what the future would be like and our passion for this is reflected in everything we do. For instance the futuristic Hollywood movies, it was not long ago that we dreamed of our future cities and how extravagant they would be 50 years later. What strikes me as eerie are those cutting-edge ads that were shown in movies such as Back To The Future and Total Recall, because they’ve represented our future society in a more accurate way. Particularly are those digital and holographic advertisements they closely resemble to what we have now. Digital signage is that apparent “futuristic” theme adapted from those movies and they seem to be very promising and is as comparable to paper ads when they began.

Static advertising was widely used in the 19^th and the 20^th century and even now it is still as strong as ever. However, the digital revolution is persistently pushing forward and we will have to go along with it as we are beginning to see those changes now. In the summer of 1996 when the Olympic Games was held in Atlanta, Georgia USA the first digital advertising was attempted. By using green and blue background and digitally enhancing the images to projected on them in live TV, they were able to successfully create a digital signage that displays multiple images. Today 40 inch plasma screens can be seen in almost all public places and they seem to be more prominent than sign boards and other paper ads.

There is virtually no disadvantage with digital signage and the advantages far outweighs than any medium used for advertising that have come before. While print media would take so long to mass produce a single ad, digital signage can display your ads within hours. You can cut your budget by more than half of the normal spending you invest when you’ll do digital signage. Diffusing the information worldwide is easy, because the means are already laid out before you, all you have to do is to purchase those means. Your money then would be worth spending and you will double or triple your profits before your expected estimates.

Indeed digital signage can be an effective and profitable tool to use for business, even experts agree on this. Perhaps the most obvious disadvantage is power outage, but like all other problems associated with this, it is highly unlikely that a scenario as such would occur, unless of course civilization would end. The advertising industry will be baptized in fire once again as 3D holographic imaging will be coming soon and will further uplift the status of digital signage. In most developed countries digital signage is very much alive and is fast becoming a new alternative trend in advertising. It is comparable to outsourcing, because of its low cost, but is viewed as an advanced method of diffusing information.

Keep Up With The Trend! Enhance Your Ads Through Digital Signage

Our fascination about the future has always been extraordinary and to some point sometimes exaggerating. Like for instance the futuristic movies in the past, although critics call it as a poor attempt in visualizing the future of human civilizations, some of those predictions have come true in some remote way. Perhaps the most common scenes in those futuristic movies are those colorful glaring holographic ads that lights up the city at night. A decade or two ago futurists predicted that plasma screens and holographic imaging would become the most likely mediums used in our time and they were right. Where once paper streamers and plastic banners filled the halls of most establishments in the greater metropolitan areas, now plasma screens dominate. Lately, Google Earth has developed a 3D holographic projection of the Earth, this also indicate that holographic imaging would be used as an advertising tool as well. But currently digital signage is what’s in circulation and it seems to be so promising that many cites have adapted this method of advertising in most countries.

With the industrial revolution came static advertising following close and it reigned supreme in the arena of advertising for a century and a half. Now digital signage is the rising contender for the title “supreme” of the advertising industry and it has been proven a very effective tool since it surfaced. The first form of digital advertising was attempted in the 2004 Olympic Games where they used blue and green back draft and later digitally manipulated various images on live TV for advertising purposes. It was a success and now with the latest technology in plasma screens it has now been incorporated in many public places and business establishments that are gathering places for people.

It may take some years before digital signage becomes the prime medium in advertising, because there seems to be no indication that people will ever stop using paper. However, digital signage has a lot of advantages that print media advertising cannot have. While paper ads largely depends on the efficiency of printing presses digital signage are changeable with a simple keyboard or click & drag commands from a computer. This means that you can instantly make changes to your digital ads any time you wish to and it saves you time and the effort to do it. Needless to say that since the distribution of your ad is via electronics and digital means it also cuts your spending by more than 60% than doing it the traditional way. The communications system of our planet is so widely connected that it also gives you the flexibility to do worldwide advertising, by comparison, this will take you months to make the necessary preparations with print media, while it will only take you hours to do it with digital signage.

This would be the most logical option for business enthusiasts and corporate giants alike, because of its cost-effectiveness. With so many advantages we could hardly find any loop holes or disadvantages for this kind of advertising, except maybe for power outage, network errors or a computer virus which is very unlikely.

Save Time And Money By Using Digital Signage To Project Your Ads

Our curiosity about our culture and about its future endeavors is as fervent as the ever expanding universe. Our passions indicate an unsettling search for answers and some of this have been attempted to portray in Hollywood movies since the last half century. Apparently this has an ever-clear effect in our daily lives and to some our evolving technological age has become an obsession. Not to say that it isn’t beneficial, but rather quite the opposite. One clear indication about Hollywood futuristic movies is the evolved future society and it is almost a certainty that one could not miss how future advertising techniques was also imagined. Nothing will get someone’s attention as enticing as a visual stimulus, in fact 90% of our learning ability is through our vision. This is why futurists had suggested that interactive displays and holographic imaging is going to be the next stage in advertising. That was some 10 or 15 years ago. Today, however, at least one of the two predictions has penned out correctly and that is the interactive plasma screens for which digital ads or digital signage are being used.

Almost 200 years ago paper ads, streamers, logos, stickers, flyers, newspapers, magazines, etc. had been the most effective method of diffusing information. Even when television was invented the need for print media never diminished, but now the digital age would seem to challenge the paper industry’s supremacy on a global scale. With the advent of the internet integrated advertising came into view and it’ll just be a matter of time before it takes over the whole advertising industry. History recalls that the 1996 Olympic Games was the very first venue where digital signage was employed and they did it like in the movies by setting up a blue and green screen background. It was then digitally enhanced on live TV to project multiple images which in these case the logos, brand names and emblems of various corporate industries. Nowadays you will find huge plasma screens in almost all public and recreational places and yes most of them are indeed interactive. They too project multiple images of different companies who paid for a “spot” on those plasma screens and they are most common in malls, supermarkets, department stores, subways and other establishments.

We are truly now in the era of digital advertising and digital signage is the pioneering method that spearheads it. Digital signage has a clear advantage over static advertising that was widely used in the past and those are having multiple ads in one medium, whereas with paper you could only print one or two. Digital signage allows you to edit your ads on the fly, because these plasma screens are centrally controlled you can have the operator change or add more to your previous catch phrase. It is also cost-effective than traditional advertising. With the internet and global network of communication systems you can have your ads broadcast worldwide in a few hours if not minutes. While your competitors endlessly print new ads and ships them across the world which would take forever.

Analysts and experts alike agree to the obvious fact that digital signage is a very cost-effective and profit increasing method of advertising. This would have to be a cheaper way in introducing your business or products just like outsourcing. Although there may be some slight disadvantage to this kind of advertising, they are not too much to cause a concern and it seems that digital signage industry is going to grow stronger in the coming decades.

Digital Signage Is The Best Way To Diffuse Your Ideas To The World

We as a whole have always been curious and interested about what the future of our civilizations would be like. In fact since the 1950’s there have been many speculations about future trends in almost all aspects of life including advertising. It was not long ago when we began making movies, short video clips, wrote books about it and discussed it publicly, but perhaps nothing was as much as an attention catcher as the movies. Hollywood has often consulted with futurists about how the marketing community in general would project their clients’ products and what tools will they be using. Indeed about 10 years ago at least most the entire world knew that plasma screens or a three-dimensional hologram would be the most likely mediums for advertising in the next decade or so and this could not be any truer than what is happening now.

For nearly 150 years static advertising has been the defining attribute of the 19^th and the 20^th century, but now with the digital age has become us it introduced a revolutionary new idea – the digital signage.

Since the turn of the new millennium already the idea about integrated advertising has been brewing and in the 1996 Olympic Games the first attempt in digital advertising was achieved. They used a green and blue sheet to digitally embed and enhance images on live TV, but today, however, 30 – 40 inch plasma screens are the more suitable mediums to do advertising on and they are installed in almost all of the public places you can find, especially in developed countries.

Although the era of static advertising has not completely disintegrated surely the era of digital advertising or digital signage has just began and it is growing at a mind boggling rate. The reason is because of its instant advantage that its predecessor could not have. With digital signage you can have multiple ads projected on a plasma screen where as with traditional static advertising it will cost you time and money to do the same thing. Digital signage also allows you to make adjustments or changes on your ads within minutes or even seconds. It is cost effective and time-saving than the traditional way and finally you can broadcast your ads live in the network of integrated advertising. This includes the internet, TV, smart phones, local networks like malls, restaurants, fast food chains, subway train stations, airports, clubs, recreational centers and many more. Basically you could have a worldwide dissemination of the message you want to let the whole world know in minutes after conceptualization.

Even experts agree that this kind of advertising is very profitable for all business enthusiasts and veteran entrepreneurs alike. The disadvantages of digital signage have yet to be outlined, but for our readers’ benefit we will mention them. Perhaps the most obvious disadvantage is power outage, you can’t advertise digitally without electricity, but the city services has got you covered on that one. Number two would have to be network connection problems, this is because those plasma screens you see in the malls are all controlled centrally. Network failure means no display in simple terms, finally the most unlikely disadvantage a computer virus of sorts, but who would be interested enough in planting a virus on something that any hacker could not get anything out of?

The digital age is now and soon digital signage will progress into the 3D holographic displays that were once only seen in the movies.