Digital Printing Helps Companies Reduce Expenses on Direct Mail

Direct mail is definitely absolutely nothing new. Businesses and organizations of all sizes implement direct mail solutions for myriad factors, ranging from consumer acquisition and marketing to consumer relationship management and billing services.

Till lately, direct mail printing services had been a necessity for many little and medium sized companies that interacted with clients mainly via direct mail. The investment needed to buy, preserve, and implement the big offset printing machinery that handled the mass production of direct mail material needed outsourcing printed media production to a devoted publishing firm.

These days, using the advent of digital printing technologies, outsourcing media production to direct mail printing services is no longer a requirement. HP and Kodak each create surprisingly inexpensive digital printing technologies that create direct mail media of a high quality and customizability that rivals even the largest offset printing service providers. Even much better, this technologies could be implemented and maintained in home having a fairly little quantity of labor. This indicates, for the very first time, little and medium sized companies have a realistic option towards the direct mail printing services supplied by publishing firms.

By handling direct mail management internally, companies are in a position to function adhere to their very own timeline instead of on managing the schedule of their outsourced media publisher. Internal timelines mean quicker turnarounds, much more function created, much more clients contacted, and much more sales produced.

Digital printing technologies also permits for variable information printing and print on demand functions that easy aren’t accessible from conventional offset media contractors, granting an even bigger benefit to businesses that manage direct mail printing services in home. By customizing information on the fly, and restricted production of print media to only what's really required, expenses are slashed sharply.

Internal direct mail printing services can nonetheless be a tremendous benefit for any business looking for to expand a consumer base rapidly, or for any business or organization that presently utilizes outsourced direct mail publishing for marketing or consumer relationship management. To locate out if you will find viable in-house solutions that may replace your direct mail printing services, really feel totally free to download and distribute our Digital Printing Guide at completely no charge to you

Can Gaming Help Create Loyalty for Printing Enterprises

Gaming has changed the face of the Internet and mobile apps. Users of FourSquare are quickly and enthusiastically becoming “mayors” of their neighborhood coffee shops, restaurants, and convenience stores. Each of the FourSquare’s members can earn badges as they frequently visit these sites and record the fact that they’ve shopped there. Other apps give the user points and prizes for simply driving with the app open during the drive. Other businesses are quickly jumping on board and developing game concepts to add to their business.

Here’s a quick definition of Gamification according to David Carr, game expert. “Gamification simply means applying some of the same techniques that game designers use to engage and motivate users to other sorts of applications.” Now the question is are there ways and methods to use the dynamics of gaming in the print industry.

Some possible ways to use gamification would be to motivate and engage customers or clients. A Print Service Provider with a web to print process could engage with their customers through the creation of a point system and levels that must be achieved in order to gain points and prizes. Perhaps they could earn 100 points when they create a photo book, 5 points for every greeting card or 10 points for every business card. Customers could then “unlock” awards and new levels as they progress.

Also, other ways to motivate them would be to have them upload their favorite pictures that are being processed and have others vote on the best. The winners could be posted on Twitter, Facebook or other social media outlets.

The technology now exits for gamification. The real challenge will be to create a mindset that will engage the customers to play and participate. Sometimes it is a matter of changing the psychology of clients and customers to get them to jump on board with these innovative methods. But in the end, it would be a great way to build customer loyalty and hopefully encourage customers to spend more money on additional personalized printed products. Also sticker paper might be personalized